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ARMANDO SERNA, PERSONAL BRAND
From 500 to 150.000 + followers in three months.
Challenge:
How can a brand-building expert construct their personal brand? (It's like the surgeon operating on themselves)
After 25 years as a brand builder and entrepreneur, Armando Serna decided to build his personal brand driven by his purpose: "Helping people discover their inner shine so we can live in a brighter world."
Our approach:
We acted as a mirror for Armando, applying his brand-building tools and methods to him.
First, we outlined our brand strategy and goals.
Awareness
How to become known to a broader audience beyond Armando's personal and professional circles?
KPI: Reach
Community building
How to rally an audience in a crowded social media landscape?
KPI: Following
Creating a value proposition
How to leverage a digital product through Armando's personal brand?
KPI: Course enrollments
Then, we designed his personal brand and created content.
We took over his socials and shared valuable content.
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We delivered impactful results
From August 2022 to November 2023
Awareness
5'142.874
Total Reach in Meta as Nov. 2023. 63% organic.
Community Building
170.309
Total Followers in all socials. From Aug. 2022 to Nov. 2023
We bet on success and created a value proposition.
We identified the best performing topics and created an educational product that caters our community.
Online and in-person workshop "Learn how to talk from inside"
Workshop with Armando Serna
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This channel is coming soon!
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