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ARMANDO SERNA, PERSONAL BRAND
From 500 to 150.000 + followers in three months.
Challenge:
How can a brand-building expert construct their personal brand? (It's like the surgeon operating on themselves)
After 25 years as a brand builder and entrepreneur, Armando Serna decided to build his personal brand driven by his purpose: "Helping people discover their inner shine so we can live in a brighter world."
Our approach:
We acted as a mirror for Armando, applying his brand-building tools and methods to him.

First, we outlined our brand strategy and goals.

Awareness
How to become known to a broader audience beyond Armando's personal and professional circles?
KPI: Reach
Community building
How to rally an audience in a crowded social media landscape?
KPI: Following
Creating a value proposition
How to leverage a digital product through Armando's personal brand?
KPI: Course enrollments
Then, we designed his personal brand and created content.
We took over his socials and shared valuable content.
Top Performers Videos by Armando Serna
We delivered impactful results
From August 2022 to November 2023

Awareness
5'142.874
Total Reach in Meta as Nov. 2023. 63% organic.
Community Building
170.309
Total Followers in all socials. From Aug. 2022 to Nov. 2023
We bet on success and created a value proposition.
We identified the best performing topics and created an educational product that caters our community.
Online and in-person workshop "Learn how to talk from inside"
Workshop with Armando Serna
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This channel is coming soon!
Explore more of our work
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