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ARMANDO SERNA, PERSONAL BRAND
From 500 to 150.000 + followers in three months. 

 

Challenge:
How can a brand-building expert construct their personal brand?  (It's like the surgeon operating on themselves)
 

After 25 years as a brand builder and entrepreneur,  Armando Serna decided to build his personal brand driven by his purpose: "Helping people discover their inner shine so we can live in a brighter world."  

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Our approach:

We acted as a mirror for Armando, applying his brand-building tools and methods to him. 

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First, we outlined our brand strategy and goals.
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Awareness

How to become known to a broader audience beyond Armando's personal and professional circles?

KPI: Reach

Community building

How to rally an audience in a crowded social media landscape?

KPI: Following

Creating a value proposition

How to leverage a digital product through Armando's personal brand?

KPI: Course enrollments

Then, we designed his personal brand and created content.