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ARMANDO SERNA, PERSONAL BRAND
From 500 to 150.000 + followers in three months. 

 

Challenge:
How can a brand-building expert construct their personal brand?  (It's like the surgeon operating on themselves)

 

After 25 years as a brand builder and entrepreneur,  Armando Serna decided to build his personal brand driven by his purpose: "Helping people discover their inner shine so we can live in a brighter world."  

Our approach:

We acted as a mirror for Armando, applying his brand-building tools and methods to him. 

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First, we outlined our brand strategy and goals.
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Awareness

How to become known to a broader audience beyond Armando's personal and professional circles?

KPI: Reach

Community building

How to rally an audience in a crowded social media landscape?

KPI: Following

Creating a value proposition

How to leverage a digital product through Armando's personal brand?

KPI: Course enrollments

Then, we designed his personal brand and created content.
We took over his socials and shared valuable content. 
We delivered impactful results 

From August 2022 to November 2023

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Awareness

5'142.874

Total Reach in Meta as Nov. 2023. 63% organic.

Community Building

170.309

Total Followers in all socials. From Aug. 2022 to Nov. 2023 

We bet on success and created a value proposition. 

We identified the best performing topics and created an educational product that caters our community.

Online and in-person workshop "Learn how to talk from inside"

Workshop with Armando Serna
This channel is coming soon!

Explore more of our work

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EVERYTHING COMMUNICATES:
A BRAND IS MORE THAN JUST A LOGO.

Every interaction with your clients is an opportunity to build your brand.

Let's discover your Brand World™, where you can make meaningful connections with your community.  

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  • Instagram

©2024 by El Puerto Agency™

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