CABRERA & ASSOCIATES
Unifying the narrative to drive business results.
With over 20 years of service to immigrants in Central Florida, Cabrera & Associates needed a consistent communication strategy that would allow them to build authority and differentiate themselves from other law firms.
Our mission focused on unifying the message, providing a consistent visual brand across all channels, and adapting it to the new needs of digital media.
We then worked on amplifying the brand's reach to increase conversations with potential clients.
All with a strategic direction aligned with Cabrera & Associates' purpose:
Fighting for immigrants and their future generations in America
First, we discover our Brand World™, unveiling the brand's purpose, voice, and personality.
Then, we set objectives and prepare for work.
Brand positioning
Revamp and create a cohesive brand across all channels, ensuring a memorable message.
KPI: N/A
Increase Awareness
Enhance brand visibility with
both organic and paid media content efforts.
KPI: Reach
Drive business
Help business growth by attracting qualified leads through social media platforms.
KPI: Conversations started
We created a flexible and purpose-driven tagline
We evolved the brand, achieving consistency across all channels.
Our results, driven by valuable content and a consistent message, left a lasting impact.
From April 2023 to January 2024
Awareness
+
185
%
Paid + organic reach in Meta and TikTok. Apr 2023-Jan. 2024.
Messaging conversations started
172
%
+
New potential clients in Meta. April 2023 - Jan 2024
Above all, we delivered an exceptional experience for our amazing client.
Pablo Cabrera
CEO Cabrera & Associates Abogados de inmigración. Orlando, FL.
El Puerto is great! They took over what were many scattered elements over many years and developed a cohesive, beautiful brand, that truly communicated who we are and what we do. Highly professional and effective. A++
Annia Fleitas
Paralegal. Cabrera & Associates. Orlando, FL
Un placer haber compartido con tan maravilloso equipo, gracias por las enseñanzas adquiridas, 100 por ciento recomendados.
Here's some of Cabrera & Associates' social media content:
Who's Pablo Cabrera?
